What I Do
Creative Director with an endless curiosity for design and life. I love data—it can be an underestimated tool, but I’ve grown to appreciate it. I have a knack for project management, team leadership, and organization. Over my career, I've boosted productivity and raised client satisfaction with fresh campaigns and a strategic vision. I'm passionate about authentic leadership, which helps build collaborative teams and inspires designers to achieve outstanding project results.
Employment History
Echelon® Fitness Multimedia
May 2021 – Present
Creative Director
Partner with the Chief Marketing Officer to design global campaigns, enhancing brand communication.
Develop evergreen content for multi-channel campaigns, boosting customer acquisition and retention.
Collaborate with cross-functional teams to create brand materials, supporting 4,000+ retail stores.
Implement brand refresh, standardizing font, color palette, and consistency across all channels.
Lead creative direction for new campaign videos, managing travel, location, and talent selections.
Enhance team workflows, boosting productivity by 20% through strategic leadership and clear direction.
Cultivate a collaborative environment, improving team skills and project outcomes.
Lift Healthcare
August 2019 – May 2021
Senior Graphic Designer
Developed print and digital communications for healthcare clients, enhancing internal and external engagement.
Led design projects, increasing client satisfaction by 30%.
Managed editorial calendar and delivery schedules, ensuring timely execution of creative assets.
Refined graphic elements using advanced software, delivering exceptional quality in all projects.
Ensured all design projects aligned perfectly with client specifications and brand guidelines.
Mentored a team of designers, fostering professional growth and a collaborative environment.
Psi Chi, The International Honor Society in Psychology
January 2017 – July 2019
Skills
Graphic Designer
Designed quarterly magazines, scientific journals, and marketing materials, enhancing brand visibility.
Updated web content and created mock-ups, layouts, and wireframes for developers using CMS.
Produced annual reports and business cards, contributing to cohesive organizational branding.
Streamlined design processes, resulting in more efficient project hand-offs and production.
Revamped Psi Chi's digital archive, improving user accessibility and engagement.
Collaborated with vendors to ensure timely delivery and quality of printed materials.
Paragon Printing, Inc.
October 2009 – January 2017
Graphic Designer
Collaborated with clients to design and execute print and digital advertisements, enhancing brand visibility.
Streamlined client revisions for print projects, reducing turnaround time by 20%.
Increased client retention by delivering high-quality print designs that consistently met needs.
Developed prepress templates and mock-ups, ensuring accuracy and client satisfaction.
Prepressed in-house and external artwork, optimizing production efficiency.
Assisted the warehouse in organizing and packing large orders, ensuring timely delivery.
Education
Recognition
Hobbies
August 2005 – May 2009
Bachelor’s in Fine Arts, Graphic Design | Minor in Photography
Studied Graphic Design and Photography. Worked in the photo department and was one of the founding members of AIGA Andrews University.
August 2000 – May 2004
College Prep Diploma
Achieved graduation with honors, was recognized as a member of the National Honor Society, Yearbook Editor, and Class Secretary. Including maintaining a perfect attendance throughout four years of study.
Creative Direction
Brand Management
Graphic Design
Team Leadership
Communication
Project Management
Problem Solving
Market Research
Presentation Skills
Data Visualization
Workflow Optimization
Campaign Design
2011 Outdoor Advertising Magazine, featured Woods & Water billboard.
My interests include immersing myself in nature, exploring new destinations, and embarking on hiking adventures. I have an enthusiasm for home remodeling projects. Additionally, I completed a 200-hour yoga teacher certification at Vira Bhava Yoga School in 2020 and continue to practice.
