SERVICES PROVIDED

• Creative Direction

  • Photography

  • Video

  • Branding Assets

• Design + Project Management

• Manage Voiceover Talent +
  Writing Scripts

Challenge

Echelon Fitness aimed to revitalize its brand identity to stay competitive and appeal to a broader audience. The goal was to modernize the visual identity, enhance brand perception, and create a cohesive look across all touchpoints. This required understanding current market trends, customer preferences, and competitors' branding strategies.

Idea

Echelon Fitness conducted extensive research, gathering data on market trends, customer insights, and stakeholder input. They developed a preliminary set of brand elements, including a refined color palette, typeface direction, and gradient usage. Partnering with a branding agency, they conducted creative workshops and iteratively refined the brand elements to finalize a cohesive and modern brand identity.

Result

The refreshed brand was successfully launched, positioning Echelon Fitness as a contemporary, innovative, and customer-centric brand. Positive feedback from customers and increased brand engagement indicated the success of the brand refresh. The strategic rollout included updated marketing materials, a comprehensive marketing campaign, and training for internal teams, ensuring a smooth transition and strong market presence.