Insights

Beebe Healthcare, a not-for-profit community healthcare system in southern Delaware, sought to increase awareness and engagement with its services. The key insight was the need to differentiate from competitors and connect deeply with the local community while showcasing the quality and convenience of their care.

Strategy

The strategy was to move away from traditional healthcare messaging and embrace a playful and vibrant approach. This included using bright colors and compelling data to draw attention, and focusing on the local aspect of care to highlight the benefits of staying close to home. Interactive elements and community-focused messaging were incorporated to encourage participation and support.

Marketing

The marketing execution involved a mix of digital and print media, along with community events. Bright, colorful visuals and engaging content were used across social media, the Beebe Healthcare website, and local publications. Print materials were distributed throughout the community, and events were organized to foster direct engagement with residents and visitors. This approach effectively increased brand awareness, community engagement, and loyalty to Beebe Healthcare.